Ready to Launch Your  

Subscription Box


You are so ready to finally to launch your subscription box business without the overwhelm.


You want to help others through your subscription box, it’s time to stop waiting around for someone else to beat you to it.


Are you ready to start planning + growing your subscription box and finally create the business you've imagined?

Too many hours researching already? I feel you. 


You’ve been researching for weeks. You were so excited to launch your subscription box idea, 

but got stuck in the decision paralysis of all the moving parts. 


Tech, products, margins, SERIOUSLY!? You lose motivation and get stuck!


You’ve read the blogs and watched the videos about how to pre-launch but you feel more confused than ever, 

trying to piece together how to do sourcing, box design and projections on your own, with no help.


You wish someone would just take you by the hand and guide you through each step in order,

making the big decisions easy and that you had a way you could just ask questions when you need to.


Imagine what it will feel like when you’ve shipped your first boxes + finally get to deliver absolute delight to your new customers!


Imagine the excitement of   amazing reviews   on your first box!


Imagine what you’re going to feel like once you’ve   nailed your first renewal, figured out a   manageable social media strategy,   have companies   pitching you their products, and you feel excited about your   profitable sub box business   every day.

The Subscription Box Industry is thriving. It's time YOU are a part of it.

Yes! You want a profitable subscription box business, but you are still wondering...

  • ​​How do I launch?
  • ​Where do I buy products? 
  • ​How do I get new subscribers? 

I know, there can be a lot of questions and confusion if you’re starting a subscription box for the first time. 


If you don’t have a plan to follow, it can be easy to make some critical mistakes, get off track, and quit before you send out those first boxes. 


Without guidance and support, it can be difficult to make any progress at all!


That’s why I’ve created my step-by-step course, 

Subscription Box Bootcamp. 



Julie's uplifting personality plus her massive business knowledge when it comes to product based business models is a perfect combination.


-Dana Malstaff,

CEO and Founder of Boss Mom

by Julie Ball, Founder of Sparkle Hustle Grow, As Seen In:

Tools, Tech + Templates for the

Aspiring Subscription Box Business Owner

One Time Payment of $997

(or choose the monthly payment plan)


I have been researching and planning for months, and I was unsure about how much more I could gain by taking your course, but it has proven to be invaluable!

-Susan, founder of OnTrend Box

This course is AMAZING! I had everything I needed to literally start with a vague idea, hone into something focused and strong, then build it out into a business that I LOVE working on everyday!

- Valeria, Do a Shot of Yoga box

Your life BEFORE Subscription Box Bootcamp:

✔ You are overwhelmed every time you sit down to check off another thing on your to-do list. ​


✔ You feel alone and unsupported trying to do this on your own without a clear gameplan. 


​✔ You have no idea how much money, if any, that you'll make this month with your subscription box business. 


​✔ You are scrambling to multi-task between packing boxes, sourcing products and doing customer service. 

Your life AFTER Subscription Box Bootcamp:

✔ You know exactly what needs to take priority on a weekly basis to maintain a rhythm in your sales cycle. 


 ✔ You have a support staff and a group of like-minded subscription box entrepreneurs to lean on for support


 ✔ Your easy-to-follow spreadsheets show your predictable recurring revenue and what to expect month after month. 


✔ You have flexibility in your day to day schedule because you actually have a doable gameplan.

​Subscription Box Bootcamp will teach you how to

start and grow a profitable subscription box business.


"I have loved having this 

course as a guide. I would’ve given up long ago if trying 

this on my own."

- Beth Ellen, student


Thanks Julie! Your course 

has been invaluable! 

- Jenn, "Mama Needs" box


"Thank you! Couldn't be 

doing this without you!"

- Cheryll , Single Mom Love Bomb box


The most frequent question I get each week is "Where do I start?" My answer: Right here. 

The first half of Subscription Box Bootcamp is "Pre-launch" where I will guide you step-by-step from concept to launch. I'll provide plug + play templates and tell you exactly what tools + software I use to run my multi-six figure subscription box business.


Before you actually start working on your pre-launch phase, you have some pre-work to do. This makes sure that everyone is on the same page moving forward. This foundational work is key to building a successful brand and the pre-cursor to starting your Pre-launch phase on the right foot! 


You will be provided with   course guidelines, tech lists, and the   basic foundations you need about the industry like   how it works and terminology. You will take the time to carve out your unique subscription   box concept, logo and branding! 

Month 1: Pre-launch

This month is all about research and prep work. The earlier you get systems set up, the easier it will be later! 


We'll cover   social media, sourcing, competition and even get started on your   box design! You will have access to a set of beautifully designed, yet easy-to-customize   social media templates with video instructions on how to make their your own, along with   email swipe templates for your new software! 


By the end of the month, you will have your social media profiles and a landing page set up, ready to start collecting email addresses!

Month 2: Pre-launch

Now that you are building your email list, its time to decide on your   pricing, set up your ecommerce systems   and   build your website.   I'll tell you exactly which (low cost or free) softwares to use so you don't get caught up in decision paralysis. 


Even if you aren't tech savvy, this section will be    easier than you think   because you will have access to video screencasts of step by step instructions on building your subscription box website! By the end of this month, you will have a  website that is ready to accept your first orders!

Month 3: Pre-Sale and Launch!

Over the last 2 months, you've been building your email list and nurturing them with weekly progress updates. Ready to make your first sale? 


First, you'll   launch to your VIP list   for your   "pre-sale", earning you money to make your first product purchases with. Then you'll   launch to the public! 


At the same time, you can start   preparing for your for ship day   with our video tutorials on how to buy postage, print and label. You'll get behind-the-scenes access and tips to   how to pack and ship efficiently, saving you time and money!

YAY! You've launched your subscription box! CELEBRATE! 

Now what?

Being supported in your first few months post-launch can be the difference between shipping thousands of boxes or shutting down shop! In the "Post-Launch" part of   Subscription Box Bootcamp,   you'll   establish efficient, healthy business habits   (hello done-for-you planner!) and learn   next steps to grow + scale! 

Month 4: Post-launch

Now that you've launched, you have orders to fulfill. In this month, you'll learn how to   organize your shipping operations   and   ship your first boxes efficiently   so you can focus on planning + projections for your next month! Its a continuous cycle so we'll cover how to manage all of the moving parts gracefully. 


Topics include your   first renewal day, spoiler alert strategy, community building, growing your email list   and   customer experience.   You'll also be provided with a   Packing Day checklist   and a printable   Weekly Planner   so you can establish your work flow!

Month 5: Post-launch

In this month, we'll focus on   establishing your weekly work flow   which is crucial for your long term sustainability. This will   minimize the overwhelm   that many subscription box business owners experience as they try to piece their businesses together. 


We'll cover   what to do with excess inventory, influencer marketing, affiliate marketing   and referral programs.   And you will be well equipped with   customer service training   so you can delight even the crankiest customer!

Month 6: Post-launch

By now, you should feel confident in your cycle from sales to renewals to shipping. In this month, we'll cover more topics to help you grow and scale your business. We'll talk about both DIY and outsourced options for SEO, Facebook ads and fulfillment. 

Bonus 1: DIY Photography Course

$150 value


One of the most important factors in your new product-based business is beautiful photography. Learn how to set up a DIY studio at home and how to automate your social media imagery with Subscription Box Photography.

By Becca Bond, Subscription Box Photography


Bonus 2: Build a Viral Giveaway training

$100 value


When you are the new box on the block, it's hard to get people to notice you and register on your email list. This training will provide you with the tools + easy steps to build a viral giveaway. This type of marketing campaign can be impactful for building your pre-launch list, but can also be implemented at any stage of your business to boost your list!

Bonus 3: Pro Box Critique

$100 value


You've been putting together your box for weeks + months now, carefully trying to choose the best box, packaging and products for your customer. It's been a labor of love and you are probably SUPER excited to ship your boxes...but at the same time, it's scary. Are you wondering what your customers will think? Send your box to me and I'll provide you with INVALUABLE feedback via a private video unboxing, along with recommendations regarding packaging, perceived value, and overall experience. Be more confident and improve your product through this exercise!

Bonus 4: Four months FREE of Cratejoy software

$156 value


Cratejoy is an all-in-one software to run your subscription box business and our preferred platform. Normally, you'd pay $39/month to use it. This bonus will get you through those first few months where the budget is tight! What a relief! 

Incredible Support, Community + Accountability

Private Mastermind Group:

Every member of Subscription Box Bootcamp will gain lifetime access to our exclusive Mastermind Community. You’ll be able to connect with one another, ask questions to peers who have been down your same path and use it as a sounding board for new ideas. 


I’m in the group daily, meaning you’ll have exclusive access to ask me questions as needed. 

We'll also include additional trainings + interviews!


Live Group Coaching:

We'll use this time to answer your questions, cover seasonal topics and feature guest experts in our live group coaching. Every member of Subscription Box Bootcamp will have access to our live coaching videos which includes previous video recordings..


Lifetime Access:

On top of everything, you get LIFETIME access to all of it. That includes updates, new materials, etc. 





You can complete the course lessons from the comfort of your couch or kitchen table, or traveling the world, as long as you have an Internet connection! 


The entire program is completely digital so you can access it from anywhere through our private course portal. 


No travel is required and you don’t need to log in “live” at any specific time because everything is recorded and available in our vault.

How Long Will It Take?


The program is designed to take six months. A new module will be released every 30 days and have multiple lectures that you will complete at your own pace. You will be provided with a calendar print-outs so you can plan out your progress.


The first 3 months will take you from concept through pre-launch to   LAUNCH! 


The second 3 months will support you through your first few renewals, ship days and prepare you to   SCALE!


 I recommend you set aside 5-6 hours per week to go through the program and implement the assignments. 


You will have lifetime access to the program and all future updates! 

There has never been a better time to launch YOUR subscription box business!

The subscription box industry is booming, as a whole. 

The market for online subscription boxes has more than doubled each year for half a decade. 

Starting now will allow you to: 


​✔ Launch before someone else launches your box idea first!

​✔ Become profitable rather than sitting on a money-maker idea.

​✔ Change lives with the amazing products and value you provide through your box. 

​✔ Be the leader, the innovator in your industry!

​✔ Be your own Boss. 

You might be wondering -    Is this the right course for ME?

This course IS for you if...


✔ You have a subscription box idea but don't know where to start.

​✔ You want to be an entrepreneur in a thriving market category.

✔ ​You are driven and eager to learn. 

This course IS NOT for you if...


✔ You aren't willing to do the work.

✔ You are looking for a get-rich-quick scheme.

​✔ You don't want to make an impact on others and for yourself.

Resources that will save you hours of time and frustration + money.

A private Mastermind community to lean on for support, accountability + feedback as you work through the bootcamp.

Tools + Tech Checklist so you don't waste hours and hours of reseach, free trials and changing your mind. 

Social media templates and video demos on how to easily customize them with free software! Posts like Spoiler alerts and theme announcements.  

Email swipe files for pre-launch, for new orders, a welcome automation, etc. Just copy, paste and customize with your information. 

Software demos and other videos that walk you through the actual steps of running the business. I don't just tell you what to do, I SHOW you. 

Printable weekly planner so you know your priorities each week to stay on track with sourcing, replenishing and shipping.

One Time Payment of $997 

(or choose the monthly payment plan)

Subscription Box Bootcamp will allow you to

ramp up significantly faster than you could on your own.

You have two choices:

Stay where you are: frustrated + overwhelmed... 


Get the guidance + support you need to launch and

sustain a profitable subscription box business. 

So, what's it gonna be?


Where do you want to be 6 months from now?


Do you have a solid plan to get there?


Subscription Box Bootcamp IS your plan. 


 Stop wasting time scouring free blog posts and never make progress when you can sign up now and get all the tools and transformation you need in one place.

30 Day Risk Free Guarantee


I wholeheartedly believe in Subscription Box Bootcamp and know it will help you launch + scale your profitable subscription box business. But I want you to feel confident in trying it out for yourself!


That's why I have a 100% Risk Free Guarantee. 

You may request a refund for up to 30 days after you purchase the course.


If you do the work, put in your best effort, and feel that I haven’t delivered, I will issue a 100% refund. 

By enrolling in Subscription Box Bootcamp, you get huge benefits without the huge price tag.

Hiring a subscription box business coach for six months 1:1 would cost $5,000+…


Attending a conference or workshop on this would cost $2000 (plus travel and hotel!)...


The tools and resources provided are worth thousands of dollars just on their own…not to mention the support you get!

What happens when I buy?

Yes! You are about to make the best decision for the future of your subscription box business!


Choose to pay in full or the payment plan on the shopping cart. You can use a credit or debit card.

You will immediately receive a welcome email and access to the private Mastermind community on Facebook.


Introduce yourself in the group, share your box concept and start engaging with your colleagues in this safe space. 

When you enroll, you will immediately get access to the Welcome module and the Pre-Work module which lays the foundation for rest of the Bootcamp. You will also get access to Month 1's module so you can hit the ground running and another module every 30 days.

Any questions not covered here? Email me at


Here are a few answers to our most common questions

  • Are there any prerequisites?

    While there aren't any prerequisites to enroll in the course, there are some business basics that you need to take care of first. I want you to start the bootcamp ready to run, so you will need to have identified your box concept and learned the basics of the sub box industry - all included in the "Pre-Work" section of the course. You will need to have registered your business and have started a business bank account. We don't cover legal business foundations in this course but can make recommendations if you need help getting started. 

  • When does the course begin and end?

    When you enroll, you will immediately get access to the Welcome module, the Pre-Work module and Month 1 training. After that, you'll access a new module every 30 days. This will help keep you on track. The first 3 months will take you from concept through pre-launch to LAUNCH! The second 3 months will support you through your first few renewals, ship days and prepare you to SCALE! We recommend you follow the plan, but you are welcome to adjust it as necessary for your specific situation.

  • What is the time commitment per week?

    Subscription Box Bootcamp is meant to last 6 months. I recommend you set aside 5-6 hours per week to go through the program and implement the assignments. 

  • Are there any other material or equipment costs besides the enrollment cost of the course?

    There are a few purchases you will make to run your subscription box business - things like a domain, ecommerce software (we use + recommend Cratejoy), and of course your boxes and products. In the course, you will receive worksheets and trainings on how to be strategic for maximum profitability and minimum expenses. If you are not comfortable with learning new software or social media marketing, you may want to budget in for some assistance.

  • What is the refund policy?

    You may request a refund for up to 30 days after you purchase the course. If you do the work, put in your best effort, and feel that I haven’t delivered, I will issue a 100% refund. 

I know how to help you because I've put in the work.

 Back in mid-2016, I was starting my own subscription box, learning on-the-fly and 

spending hours upon hours of research to learn everything about the industry...

Trying to find vendors, understanding shipping options and of course, attracting loyal subscribers. 


Shortly after, my friends, family and colleagues were asking me how I did it and

I quickly realized how many more people could benefit from this information. 


Now I coach new + aspiring subscription box owners to ramp up quickly + profitably

and I can’t wait to help you too!


Hi! I'm Julie Ball, Founder of Sparkle Hustle Grow.

Author. Speaker. Community Builder. Subscription Box Owner + Coach.


I created this course because I am obsessed with subscription boxes and the financial freedom it brought my family.

I believe everyone can gain the same freedom with the right guidance and support. 

I’m excited to see what you create in Subscription Box Bootcamp!

Julie Ball is the Founder + Chief Sparkler of Sparkle Hustle Grow,

a monthly subscription and online community for female entrepreneurs.


 Julie leads thousands of women through personal development and business training in a way that’s fun and supportive. Julie is an author, speaker, community builder, subscription box coach– featured in Forbes, Business Insider, Thrive Global, POPSUGAR, Mashable, and Buzzfeed.


After running her successful website design and development firm, Julie wanted to get out from behind the screen. This desire coupled with her biggest inspiration–the female entrepreneur community–is what led her to start Sparkle Hustle Grow.


Taking her knowledge of the entrepreneurial world and key products that helped her grow her business, she combined them into one product–delivered monthly in a fun-to-open package and has been able to help fellow female entrepreneurs on their journeys toward success.


$997 or $197/month for six months

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